Assos of Switzerland has announced that Bill Fraser is joining its executive team at its headquarters in Ticino, Switzerland.
He has been appointed as director of marketing, beginning 18th November 2019.
Fraser brings 20 years of international marketing and commercial experience from working at Procter & Gamble and Mavic across multiple countries, cultures and product categories.
In his new role, he will report directly to Assos CEO Derek Bouchard-Hall and work closely with the Assos Board to continue the brand’s recently accelerated growth.
“We are thrilled to have Bill join Assos at this exciting time when we are developing the most extensive and highest performing product range in our history,” said Bouchard-Hall.
“Bill is deeply passionate and knowledgeable about cycling, which combined with his skills and experience in brand building, will really help us to better communicate to the global cycling community our focus on developing the world’s best cycling apparel.”
“It’s a real honour to join such an iconic brand as Assos which truly lives and breathes cycling,” added Fraser. “The care and attention it puts into developing its clothing are on a level I’ve never seen before.
“I can’t wait to start working with Assos’ incredible network of dealers and retail partners, the Swiss and USA cycling federations, Team Dimension Data world tour athletes, and a diverse group of ambassadors in both road and mountain biking to tell the story of Assos!”