The US Outdoor Industry Association has hired Avery Stonich as communications manager. With this new position, the OIA communications department grows to three full-time employees.
Stonich goes to OIA with nearly 20 years of communications experience, most recently in the bicycle industry. She spent four years leading marketing and communications efforts for Bikes Belong Coalition and helped launch Lifeboat Events, a company that produces media and demo events for the bicycle industry. She has also spent time leading the International Mountain Bicycling Association’s Trail Care Crew program.
I Ling Thompson, vice president of communications for OIA, said: “Bikes Belong serves a very similar role in the bicycle industry as OIA does in the outdoor industry. Avery’s experience communicating an industry message to diverse audiences—including retailers, manufacturers, suppliers, government leaders, and the general public, will be a tremendous asset to OIA as we expand our communication efforts.”
At OIA, Stonich will be responsible for leading editorial direction and crafting content for OIA member publications. In addition, she serves as media liaison and will take an active role in communicating the work of OIA and its members.
Stonich grew up in Boston, Massachusetts, before moving to Colorado to earn a degree in environmental conservation from the University of Colorado at Boulder.