Bike Hub levy cash has enabled PR and marketing agencies Circus Communications and Rima Interactive to produce the promotional materials that will soon be plugging cycling in England. The 'bike for' campaign logos and web portal design was revealed yesterday at the Cycle Forum for England by Philip Darnton, president of the Bicycle Association. Darnton is also the stand-in chair for the National Cycle Strategy Board now that Steven Norris is off to fight to become the London mayor
BA president unveils promo portal and marketing logostyles
The web portal – designed by Rima Interactive – will go live in April. Its URL is bikeforall.org.uk and takes the name of the ‘bike for…’ campaign produced by Circus Communications.
The ‘bike for…’ slogan can be linked with other words to make slogans such as ‘bike for zip’, ‘bike for freedom’ and ‘bike for Gold’.
This last slogan is a reference to British Cycling’s campaign for medals at the Athens Olympics in the summer.
It’s hoped all the different parts of cycling will be united under the ‘bike for…’ banner.
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