BikeBiz Bicycle and cycling retail news
UK BMX distributor Back Street Distribution has announced that from July 2019 it will take over the distribution of Odyssey, Sunday, G-Sport and Fairdale Bikes.
Based in Glasgow and from its new warehouse facilities, it will supply specialist BMX and bike dealers throughout the UK with the US brands alongside its own premium parts brand BSD.
This new partnership will take place in tandem with the US brands’ own US Distributor, Full Factory, taking over distribution of BSD in the USA. It will create a transatlantic partnership between the companies, representing each other’s brands in their respective countries.
In April 2019 the new Back Street Distribution B2B site was also launched in preparation of the expansion, offering shop dealers a more streamlined online ordering experience.
Grant Smith, director of Back Street Distribution and BSD, said: “This is a hugely exciting time for Back Street and BSD, we’ve put a lot of work into preparing for the expansion. We have new warehouse facilities and have changed-up our B2B website, providing a more streamlined ordering experience, which will make it quicker and easier than ever before for our trade dealers to order across multiple brands. These are hugely established and respected brands worldwide which I’ve always admired, we are looking forward to providing a first class dealer service for them in the UK.
“We are equally stoked for Full Factory to represent BSD in the States. Full Factory is a great company with a wealth of experience and knowledge in the industry. We are looking forward to working with the Full Factory crew and representing each other.”
Juan Zuluaga, international sales manager of Full Factory, added: “We are excited for this new chapter in our UK distribution, it’s an important market for us and Back Street has provided a unique new opportunity for us moving forward. We share the same philosophies on the importance of quality BMX products and good customer service, which is why BSD is also a great addition to the Full Factory brands in the US. BSD is one of the most progressive and modern brands around and we’re hyped to be representing them.”
Back Street Distribution is open for pre-orders on Odyssey, Sunday, G-Sport and Fairdale Bikes now, with the first shipment expected to land in early August 2019. For new dealers looking to open an account log onto backstreetdistribution.com and select apply for wholesale.
