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Bafang welcomes new senior sales executive for the Benelux region

Bafang has welcomed Lennart van Houwelingen as its new senior sales executive for the Benelux region, and temporarily for the UK too, at the company’s sales and service centre in the Netherlands.

At 32 years old, he has clocked up 15 years of international experience in sales organisations within the bike business. He has switched to Bafang from Fallbrook Technologies (USA), where he served as business development manager Benelux for its Enviolo division.

After a few seasons as a professional motor cycle racer, he converted to muscle-driven two-wheelers, with some success on the road and as an elite mountain bike racer.

“It makes perfect sense for him to work closely with the ‘CST sandd. Bafang Mountainbike Racing Team’, led by Bart Brentjens, which has just joined forces with Bafang to develop a victory-ready e-MTB for the upcoming World Championships in Mont Saint Anne, Canada,” said Jack Brandsen, Europe general manager for Bafang.

His first public appearance for the brand will be at the Taipei Cycle Show from 27th to 30th March, where Bafang has reserved booth no. M0409.

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