Bear Grylls, has partnered with UK-based consumer electronics manufacturer Lyte Limited to create a range of action cameras, wearable cameras and power banks.
The products will be performance orientated and designed for the outdoors, with the line including Bear Grylls Powerbanks, Bear Grylls Action Cameras and Bear Grylls Video Eyewear.
CEO of Bear Grylls Ventures Rupert Tate commented: “We are very happy to be working with Lyte to translate the Bear Grylls brand into this exciting new range. The brand’s vision to Inspire, Equip and Empower will transfer perfectly into the products and allow fans to capture and share their adventures in style.”
Managing director of Beanstalk for Europe and Asia Pacific Lisa Reiner added: “As the global authority in outdoor adventure, Bear Grylls is constantly testing boundaries and sharing his stories with fans. This new range of products will capture the essence of the Bear Grylls brand and allow fans to share their own adventures.”
The new line-up is set to launch in early 2018 and will be available across Europe, North America and Canada, Australia and New Zealand and South Africa.