BikeBiz Bicycle and cycling retail news
Hotlines has brought Beet IT into its brand portfolio, a dietary Nitrate supplement that has, we’re told, been ‘proven to improve athletic performance’.
Here’s some science for you: “Dietary nitrate supplementation reduces resting blood pressure and also reduces the oxygen cost of submaximal exercise and can, in some circumstances, enhance exercise tolerance and performance.” (Andrew m Jones, University of Exeter, “Dietary Nitrate Supplementation and Excercise Performance”)”
Beet IT is currently available as two products, a “shot” which is a 90% beetroot juice, 10% Apple juice mix and provides 0.4g nitrate per serving and also a sport bar containing oats and 0.4g nitrate providing both carbs and the benefits of a dietary nitrate boost.
Hotlines are selling packs of both bars and sports bars both of which retail for £1.95 per unit and said it is "able to offer strong margin on these products".
For more info and to place orders contact Hotlines on 0131 319 1444, sales@hotlines-uk.com or order via the B2B site www.hotlines-uk.com
