US firm Kali Protectives has hired Kevin Wren as national sales manager for the territory.
Overseeing all sales efforts, Wren will work with marketing to develop sales and marketing strategies as well as overseeing dealer direct retail development in the US.
Most recently Wren enjoyed a spell with the Bike Cooperative and prior to that was vice president for Bell Sports.
“We’re very excited to have Kevin join our team,” said Kali Protectives founder and lead engineer, Brad Waldron. “His knowledge and experience will be influential and help further connect our innovative technologies directly to the marketplace.”
Wren added: “I’m really excited to be joining the team. Kali Protective grabbed my attention with innovative technologies and superlight helmets. I’m very excited to help increase their market share with aggressive, pro-IBD sales programs for long-term partnerships.”
Surf Sales distributes the Kali brand to the UK trade.