Beryl has released the results of its annual demographic survey, based on 1,000 responses from people signed up to the operator in Bournemouth, Christchurch and Poole, Hereford, Norwich, Watford and the Isle of Wight.
The survey found that convenience is the most important factor to people when it comes to choosing a micromobility service – 91% of users cited it as ‘very important’ or ‘somewhat important’, followed by cost (88%) and safety (75%).
Another finding from this year’s data is the drop in people’s confidence when cycling in traffic. The survey last year was conducted during the height of the Covid-19 pandemic, when the number of cars on the road was significantly reduced, and a range of temporary designated cycle lanes had been introduced. This led to people feeling more confident when cycling on main roads than this year, and this is particularly the case for female riders. 52% of whom said they felt ‘confident’ or ‘very confident’ in 2020, compared to just 38% this year.
The impact of female riders feeling unsafe on roads is also having a detrimental impact on reducing car usage. This is due to the fact that they are more likely to ride Beryl bikes for leisure and exercise purposes as opposed to for travel. As a result, 30% of men said they had reduced their usage of a private car, compared to 26% of women.
52% of users said that they are now cycling ‘more often’ or ‘much more often’ since they started using Beryl. 64% of those who already cycled now cycle ‘more often’ or ‘much more often’ and 45% of riders said they resumed again after a break. 2% said they started cycling for the first time ever. 29% of riders said they have reduced their use of private cars, 36% reducing their use of public transport, and 39% reducing their use of taxis.
In addition to pedal bikes, Beryl offers riders e-bikes and e-scooters in some schemes. The survey found that those with disabilities are more likely to use electric vehicles, especially e-scooters – with 12% of users saying they have a disability. Additionally, 46% of riders who ride both pedal and e-bikes have reduced their car use, compared to 25% of those who only ride pedal bikes.
Data from this year’s survey also shows that users who ride multiple vehicle types tend to ride further and more frequently with an average distance per journey of 2.5km and 1.45 journeys per month compared to 1km and 0.45 journeys per month for users who only ride one vehicle type. Pedal bikes also serve as an access vehicle to multimodal schemes – where they are available alongside other vehicle types, 81% of users have ridden them.
Beryl CEO Phil Ellis said: “As the UK’s leading micromobility operator, we know from experience how important data and feedback is in understanding our users, identifying trends and ensuring that we’re providing services that are accessible, and work for everyone. The data this year tells us that convenience is vital for increased usage of micromobility schemes, and that people’s confidence when riding in traffic has actually dropped from last year.
“We will continue to use insight like this to guide our data-driven approach, not only ensuring that our services are accessible in the areas they’re needed the most; but also advocating for the development of greater infrastructure for active travel. By getting more people out of the car and using our bikes and scooters, we can play a key role in boosting public health and reducing traffic congestion as well as improving air quality and reducing carbon emissions.’’