BikeBiz Bicycle and cycling retail news
Bianchi has partnered with Starbucks to produce an exclusive bike to mark the opening of the first flagship Starbucks store in Milan.
The Italian brand produced the special bike that will be sold exclusively at the new Starbucks Reserve Roastery.
The bike aims to meet the demands of those looking for an elegant and trendy bike, as well as those looking for a more challenging ride.
More than only urban commuting, it is also a fitness bike to enjoy exploring new routes and experiences, road or off-road.
The bike’s special graphics, prepared by Bianchi’s designers, features the distinguishing colours of the Starbucks Reserve Roastery.
Founded in Milan, Bianchi was selected by Starbucks for the heritage, innovation and Italian design that characterise the brand.
The Starbucks Reserve Roastery boasts a floor space of 2,000 square metres and features more than 100 beverages along with a selection of food.
Visitors will also have the opportunity to discover the exclusive merchandise, produced in partnership with Italian designers and brands.
