BikeBiz Bicycle and cycling retail news
BIKE, the first television channel entirely dedicated to the world of cycling, is now available to over 17 million households in the UK after signing a distribution agreement with Freesat.
Available on Freesat channel 251 from July 12th 2016, viewers will be treated to world-class live and exclusive coverage of many of the season’s top professional races, including the Gent-Wevelgem, Tour de Romandie and Giro del Trentino.
Cycling fans can also enjoy a wide range of documentaries, entertainment and original programming, including Great Rides of Britain, MTB Adventures and City Guides and hotly-anticipated reality showThe Coach, with all these exciting new shows airing on BIKE from this September.
Filippo Ubaldini, Founder & CEO of BIKE Channel, said: “We are delighted to expand our distribution to millions more viewers in the UK, and are sure that cycling fans will love exploring the wide range of content already available on BIKE. We will continually add to our offering, and fans can expect further exciting announcements in the very near future.”
BIKE is aimed at all cyclists and cycling fans, and appeals to leisure riders, racers, mountain bikers, commuters and triathletes. Enthusiasts can get their cycling fix from a range of content dedicated to travel, training, endurance, legends of the sport, and more.
Jennifer Elworthy, director of marketing and communications at Freesat, said: “With over 200 channels on offer to our viewers, we’re always striving to bring a variety of compelling programming to the UK free-to-air market. We can’t wait to have this brilliant new channel on board – with BIKE, we’ve added an exciting dimension to our sports line-up.”
Cycling has always been a sport that inspires fans to participate, and by showcasing top athletes against some of Europe’s most stunning landscapes, BIKE intends to provide the inspiration between the viewers’ last ride and their next.
BIKE Channel is available in the UK on Sky channel 464, Virgin Media channel 552 and on Freesat channel 251.
