Bike Connection Agency will host its first event, Bike Connection Winter, from February 5th to the 8th, 2018 in the Massa Marittima, Italy.
The event, focused on MTB and E-MTB, is the debut of the agency’s endeavour into creating a new platform for brands/media relations in the bicycle industry.
Fifteen international media outlets have confirmed attendance, and a selection of brands across all product categories will also feature.
“We’re very proud to launch our platform with such a strong attendance,” said co-founders Giulio Neri and Simon Cittati. “We’re happy about the enthusiastic response and appreciation we’ve received. Brands are capitalising on the opportunity to engage journalists in a focused, quality environment but without the huge burden and commitment of a dedicated product launch.”
A final list of attending companies and media will be published on Bike Connection Agency’s website in early 2018, while the firm is already working on further iterations of its platform including a Bike Connection Summer event in June 2018.