New cycle retailer gets in the saddle for Seve Ballesteros Foundation team rides to Open Championship for charity

The owner of new cycle retailer and Direct Golf, John Andrew, led a team of staff on a charity bike ride from the newly opened Huddersfield store to Hoylake for the 143rd Open Championship at Royal Liverpool GC.

The two-day 110-mile ride raised funds for the Seve Ballesteros Foundation.

The first store covers 4,000ft2, taking over part of the company’s flagship Direct Golf outlet, in Leeds Road. It is open seven days a week and currently holds more than £150k-worth of stock.

John Andrew founded Direct Golf in 1991, with one small shop in Huddersfield; but its philosophy of cutting manufacturers’ recommended retail prices proved to be very popular with the golfing public and it quickly gained the reputation for the best prices in the UK. Backed up with fast delivery and world-class customer service, Direct Golf UK grew quickly into one of the largest specialist golf retailers in the UK and Europe.

It now has 20 branches nationwide and was named ‘best mail order company’ for eight successive years in the Today’s Golfer reader awards.

To support the Direct Golf / charity ride with a donation for the Seve Ballesteros Foundation, please visit

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