BikeBiz April is now available

The April issue of BikeBiz is now available online.

Our fourth edition of 2019 looks at Fusion’s unique proposition in the UK market, the new world of virtual cycling and goes behind the scenes at an Oxford Products dealer open day.

The perfect fit…
Fusion’s Jamie Hawthorn tells Rebecca Morley why the brand is so unique to the UK market.

Outdoors is free, but is indoors the future?
As the technological revolution gathers momentum within sport, Alexander Michael explores the new world of virtual cycling.

A one-stop shop
Rebecca Morley visits an Oxford Products dealer open day for a behind the scenes look at the company.

Extra, Extra, read all about it!
Extra UK and ABUS formed a new distribution partnership in March. Stephen Hayes, Extra UK head of marketing, and John Harris, ABUS brand manager, talk good matchmaking and prioritising quality.

The end of the road
Jim Clark, owner of Jim’s Cycles in Northumberland, tells Rebecca Morley why he is retiring and closing his bike shop after 34 years.

In other news...

Bicycle Dealers Association forms, targets “financially unsustainable” Cycle to Work scheme model

A new trade body has formed with the aim to highlight issues facing retailers – …