We’ve kicked off 2014 by sending mystery shopper to visit retailers located on the South Manchester and Cheshire belt. The findings make for interesting reading, so flick to page 14 for more.
Windwave’s marketing manager Dan Jones takes on our guest column for the month with his take on how additional standards in the bicycle industry are often superfluous.
With CoreBike (register here) just around the corner we’ve dedicated a large chunk of the magazine to product previews and information about the essential trade calendar event. Read more from page 17.
Not long after the trade get a glimpse of what’s to come, brand managers will be occupying the consumer facing London Bike Show – which we preview on page 28.
The issue takes a look at two increasingly successful British manufacturers too, with Brompton’s 25th anniversary celebrated over two pages beginning on 31 and Enigma Titanium profiled overleaf on 35. Enigma are currently opening up opportunities for trade accounts, so get in touch if you’re seeking a premium brand.
A guide to The Bike Place trade show is found from page 39. (Register here.)
On 43, Paligap explains why it thinks turbo trainer brand CycleOps should be the first choice for dealers with customers who look to stay active and train while the weather’s dire outside.
There’s plenty more too, with analysis of the up-coming Bike and Tri show, our regular looks at the movement within the electric bike and outdoor businesses and a dealer profile with Lovelo.