Editor Jonathon Harker kicks off the issue with a homage to Cycling England, axed in the Government’s spending review.
The Scottish Bike Show tells BikeBiz: "Eurobike better watch out!", as it outlines plans to grow the exhibition in future years. The 2011 instalment kicks off on April 16th. Flick to page six for that.
Colin Rees, sales trainer to the UK trade, has an axe to grind with independent stores who discount. Find out why in his column on page nine.
Over on pages 11 and 12, the electric bike industry goes into great detail about the problems facing the market, as well as the potential, should dealers place their faith in e-bikes.
Rutland Cycling, winner of the BikeBiz Award for best independent retail in 2010, are profiled on page 14.
Mystery Shopper has a hellish visit to Tonbr… no wait, Tunbridge Wells and has a horrendous time tracking down bike stores. Locating shops is not all that went pear shaped either… Find out more on 16 and 17.
The industry pays tribute to the recently deceased industry stalwart Bob Chicken on page 19.
CycleScheme are interviewed about the future of C2W on page 20.
Yell.com want independent stores to record videos for its online listings. Carlton reid finds out more on page 22.
Madison’s IceBike is covered on pages 24 through 26. Did you miss the show? If so, the highlights are here.
Fisher Outdoor’s Expo show gets the very same treatment on pages 28 to 29.
Camelbak’s interesting history, new tech and future plans are documented on page 31.
Upper Street Events tell us why the bicycle trade should be at the first Birmingham Cycle Show on page 33.
Now two years young, Eurobike of Derby is profiled on page 35. Brand additions, flagship line Moda and American Classic are in focus.
Publishing is changing very rapidly. BikeBiz asks ten publishers what changes to their business model are necessary to keep readers interested as the digital age takes hold. See 37 to 39 for that article. The Albion has an un-edited interview on its yet to be launched magazine here.
The rest of the magazine is jam packed with original content too, including:
The latest on The Big Pedal: page 40.
An interview with IceBike speaker Ray Keener on 43.
Cedric Gracia’s signature parts on page 45 and 47.
The ACT’s column on energy prices and savings on 48.
People and recruitment on 50 and 51.
Mark Sutton’s retail comment on 53.
Cedar Cycles profiled on 55.
New products on 57.
More Electric Bikes content in our sector guide on pages 59 to 62.
An much more leading to the conclusion of the magazine on page 80 with Cralton Reid’s comment.