Issue 64’s articles kick off with further thoughts on the 29-inch wheeled bike from the pundits who backed the larger wheel size for growth last month.
The ‘Chain Reaction’ column is hosted by Caz Nicklin, founder of Cyclechic and Sunday Times writer. Flick to page 13 to hear her discuss fashion and cycling workign together in perfect harmony
Schwalbe has thrown its weight behind the National Cycle Museum in Wales. Find out why the firm believes it’s important for other trade members to support cycling heritage on page 14.
Mystery Shopper visits cycling hotspot and home to much of cycling’s consumer media Bath. Find out which shops left lasting impressions in this highly contested territory.
Reef Bikes of Australia plans to take full advantage of Sydney’s target to ban cars in the city by 2030. Flick to page 18 to find out more about the brand’s game plan.
Concept stores are popping up all over and following on from the news that Mavic will branch into ‘stores within a store’, BikeBiz speaks with a number of bike brands going solo on the High Street. See page 20 for that.
I-ride’s high performance cycling brand Argon 18 is profiled on page 23
An interesting new surface treatment technology is emerging within the bike trade. Born from the Russian Space Program, flick to pages 24 and 25 to find out Keronite’s applications within the cycling business.
BikeBiz Award winner Wiggle talks about internet retail, overseas trade and more on page 27.
The mainstream press went a bit nuts for cycling and surrounding safety issues in April. BikeBiz has an analysis of the reports on page 29.
Taya Chain is profiled on page 31.
BikeBiz takes a look at the market for outdoors products and how they sit with bike retail on page 33.
Sustrans’ school director Paul Osborne gives us an update of the Bike Hub supported Big Pedal project on page 34.
The Association of Cycle Traders outlines benefits for varying levels of membership on page 37.
Recruitment news from the month is covered on pages 38 and 39.
Strawberry Cycles of County Durham explains why they let a graffiti artist loose in its shop on page 43.
A round up of some of the month’s key new products can be found on page 44.
From here on in there’s guides to the nutrition market with distribution contacts listed against each product (page 47), then the same treatment for women’s specific cycling product from page 53.
RoadPeace campaigner Allan Ramsey wins this month’s Star Letter, sponsored by Oxford Products.
Storck Raddar managing director is profiled on page 66 as part of our ‘In The Saddle’ profile.
The magazine concludes with a comment from executive editor Carlton Reid, who argues that there’s much more to promoting cycling than despising cars. Flick to page 70 for more from Carlton.