This issue is lead with the news that cycle retailers are showing an increasing willingness to share suspect order information – thus preventing others from being scemmed. A sticky thread is now live on the forum, which retailers may use to post what they suspect to be dodgy order info, or news of stolen bikes to look out for.
The news pages are packed full of Eurobike snippets, plenty of action from the electric market, a comprehensive look at Madison’s 2010 line-up, as well as the news that IMG is to bring the Season components brand to the UK.
Chain Reaction analyses the feasability of opening a custom bike build-only store with US retailer Mission Bicycle.
BikeBiz talks to a handful of industry names about summer sales on page 16.
Matt Skinner, editor of What Mountain Bike, discusses the progress – both technical and aesthetic – in a Eurobike review on page 18.
Moore Large talks to Jonathon Harker about supply, financials and product performing well beyond expectations on page 21 and 22.
Paligap’s house show took place last month and the best bits and bobs appear on pages 25 and 26.
Carlton Reid dips into the innovation going on within the cycle clothing market and discusses what’s hindering progress.
Mystery Shopper visited a handful of Chelmsford’s cycle retailers this month, assuming the disguise of a university student seekign a cargo bike.
Bern helmets are featured on page 34, where Jonathon Harker looks at the brands cycle offerings.
A comprehenisve round up of the industry finalists nominated for a BikeBiz Award can be found on pages 36 to 40.
The up-coming Cycle Show and a selection of its planned content is detailed on pages 42 to 48
Mark Sutton’s retail comment can be found on page 53, while this month’s dealer profile – Simply The Bike – follows on page 54.
A guide to the clothing and accessories market can be found on pages 57 to 63. Other new product’s due to market soon can be found on page 64.
Citrus-Lime are profiled on page 68.
Statistics and the letters page, inclduign a fierce debate over brakes on bikes can be found on pages 74 and 75.
Off the Record foolows, bringing news of Steve Peats World Championship win, as well as quote/unquote.
The magazine concludes with Carlton Reid, who from this month is our Spokesman.