Last year saw UK cycle industry website BikeBiz.com beat its own traffic record twice, but this year the site has surpassed all previous numbers, according to Google Analytics.
Narrowly missing out on 100,000 uniques, April 2013 saw the site attract 96,926 unique users, beating last year’s then-all-time record of 91,506 unique visitors (in July 2012).
Page views in April totalled 357,628 (up from July 2012’s 250,111).
Key drivers of the traffic growth included news exclusives – like the Government proposing an ‘Office for Active Travel’ and the sale of Rouleur to Gruppo Media – to hot button topics like road rage against cyclists. As ever, the BikeBiz Jobs board also proved a key draw to the site.
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Find out more about BikeBiz here.