No, it's Native American one. The dealer group has launched Tribal, a members-only bike brand

BikeForce is not a cowboy outfit

The Tribal brand from BikeForce and Bike It will be supported by an advertising and marketing campaign in the run-up to Christmas.

There are four XC MTBs in the range: Apache, Cherokee, Comanche and Tonkawa, with the spec ranging from the Apache at £599 with Shimano XT/Deore components to Tonkawa at £269 with Shimano Acera components.

Alongside Mongoose ‘specials’, suppliers such as Raleigh and Moore Large now also have BikeForce exclusive models.

These were previewed at the BikeForce Showcase held recently at Haydock Racecourse.

Arthur Caygill, of Arthur Caygill Cycles, said: “The BikeForce Showcase was a fantastic opportunity to meet suppliers, discuss new product ranges and find out what’s new at BikeForce; I was particularly impressed with the new Tribal range.”

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