McGurn’s company is staging 35 similar events throughout Bike Week.
And recently, Company of Cyclist roadshows have been held in Liverpool as part of Merseyside Get Cycling Week, commissioned by Liverpool City Counci.
The workplaces visited with the Bikeworks exhibition trailer included Cereal Partners, Unilever, Royal Liverpool University Hospital, Liverpool John Lennon Airport, Merseytravel, and Alder Hey and Aintree hospitals.
Whilst BikeWorks manager Phil Rowe and his team talked commuting, two of of the Company of Cyclists touring vehicles disgorged bikes and info for kids at thirteen Liverpool schools at ten venues. The pro-bike sessions ranged from classroom-based work to mainenance and Penny farthing demonstrations to "just plain having fun on bikes," said Rowe.
At the end of the week there was public Try-Out event in Williamson Square, at which hundreds of people came and found out about machines ranging from Orbit’s new Orion commuting bike to Giant’s EZB recumbent.
During Bike Week, the BikeWorks travelling expo will be visiting Kingston Upon Thames Primary Care Trust, M&S HQ, two public events in Rochdale, Leeds Metropolitan University, the Ordnance Survey in Southampton, Southampton General Hospital, and the York Rally.
Public roadshows will also be taking place in Kingston, Plymouth, Harrow, Tower Hamlets, Bromley, Milton Keynes, Uxbridge, Torbay and Birmingham, with shools visits in Camden and Dagenham.
The backbone of the BikeWorks fleet, from companies like Giant, Puky and Orbit, are, according to Rowe, "good examples of sensible, useable, everyday bikes, using up to date technology."
Madison provided a range of accessories for demonstration, thanks to support from Madison.
"We give impartial advice on cycling, but do not sell bikes or bike products," said Rowe.
At all Company of Cyclist events there’s free distribution of cycling factsheets and sixteen page guides to ‘Get Cycling’.
The Company of Cyclists charges fees for its travelling roadshows, and also received £50 000 from last year’s Cycling Project Fund government grant scheme.
The recipients of this years awards will be announced at the end of next week.