Multisport Distribution to handle American brand

Blue Competition Cycles secures UK partner

Blue Competition Cycles has secured distribution in the UK via Multisport Distribution.

The Milton Keynes distributor specialises in each discipline related to triathlon – cycling, running and swimming.

Blue Competition manufacture road, cyclocross, MTB and TT builds.

According to BicycleRetailer.com, Blue Competition Cycles global marketing manager Chance Regina, said: "Our entry into the UK market is very exciting for the development of our organisation — the growth in triathlon and cycling in general in the UK is staggering. By partnering with Multisport Distribution we are able to continue the delivery of innovative promotions such as the free wind tunnel aero fit to complement our new range of bikes planned for 2010, ensuring we deliver the full Blue experience to the UK market."

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