BikeBiz Bicycle and cycling retail news
Every night of Madison’s iceBike* show will include entertainment, free drink and food, the distributor has confirmed.
Each evening at the show, which runs from March 5th to 7th, drink will be supplied by cocktail waitresses, with a DJ and comedian, plus a casino from 10pm onwards. There will also be a photo booth area for people to dress up and have their photos taken.
One of the star attractions will be the final night of the show, which will see a live display from the Bolddog Freestyle Motocross team, as well as an optional ‘Dress to Kill’ theme with a prize for the best dressed.
The Bolddog FMX (‘freestyle motocross’) team is made up of; Dan, Ron and Samson. Madison said: "This whip-happy trio hail from Norfolk – the perfect breeding ground for British FMX talent. Bolddog are not shy of a bit of talent too. On top of their FMX day job they often get stuck into the odd bit of stunt work, working on things like Captain America and a raft of other action movies.
"With iceBike* being a little later this year we managed to coax them away from their Top Gear tour to take part in a one night only show for us as part of the iceBike* finale on Thursday March 6th.
"The team will be throwing a massive repertoire of tricks over an 80 foot gap in the tight space between the two story tent and the main building, so make sure to come down on Thursday night to catch a glimpse of this jaw-dropping spectacle.
"Remember; its free bar, free food and evening entertainment on every day of the show."
There’s a preview of iceBike* in the Feb issue of BikeBiz, out this week, plus more on the show on BikeBiz.com here.
