BikeBiz Bicycle and cycling retail news
Bombtrack of Cologne has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.
“We are very happy to expand our partnership with the fine crew from We Make Things to include Bombtrack products starting with their stellar 2016 line up,” said Frédéric Allard, the OGC Brand Manager who will head up the Bombtrack program. “With a fresh and passionate approach to cycling in all its forms, Bombtrack is a perfect fit at OGC and we’re convinced dealers will be excited with the product offering.”
“The 2016 Bombtrack line marks a real milestone for the brand, with many new models including
cyclocross, gravel, adventure, endurance, road and track bikes,” said Bombtrack CEO, Manuel Schuerholz.
”Canada is an important market for us so we’re extremely happy to have such a respected partner to help
take our bikes into Canadian bike shops and fulfill the increasing numbers of customer requests we’ve
received over the last few years. We have big plans for developing the brand in Canada with OGC in the
years to come.”
OGC will introduce the 2016 Bombtrack program at its dealer presentations in Montréal, Toronto and
Vancouver later this summer.
OGC also distributes We Make Things’ BMX programs in Canada.
For all Outdoor Gear Canada sales inquiries, please contact: info@ogc.ca
