Booost bolstered by another big bike brand

Specialized UK’s MD Richard Hemington said:

“We see this as a real opportunity for employers to encourage their staff to cycle. It will provide our dealers with another dimension through which to promote cycling in general and gain potential new customers who can afford a much higher ticket price for a bicycle through the Booost scheme.”

More brands are likely to sign up to the scheme before its official kick-off in May.