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German electronics giant (founded by a cyclist) to stimulate buzz by exhibiting at Bike PressCamp in Park City in June.

Bosch to engage with editors at Utah’s Bike PressCamp

Bosch of Germany (which was founded in the 19th century by a cyclist) is to get bike editors to trial its new
"Performance Line" of pedelec system at Bike PressCamp, taking place June 16th – 20th at Deer Valley Resort in Park City, Utah.

At PressCamp Summer, Bosch eBike Systems will provide attending media with information about its new Performance Line mid-motor drive system, and demo opportunities of the system on Haibike and Lapierre bikes.

"The unique format of PressCamp allows us to have one-on-one meetings in a calm environment, without distraction," said Claudia Wasko, Business Unit Leader of Bosch eBike Systems in the US. 

At PressCamp, journalists from more than 30 mainstream and cycling-endemic publications meet individually with exhibiting companies and ride bikes featuring their products.

"It’s an event like no other, especially for a client like Bosch that’s introducing a new system," said Lance Camisasca, president of Lifeboat Events, the company behind PressCamp. "I think it’s a perfect fit."

The Performance Line mid-motor drive system features three sensors to monitor torque, power and speed to provide the optimum amount of pedal assist at any given moment. 

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