London-based bicycle manufacturer Brompton is seeing its export market play an increasingly important part of the business. The Asian market has grown from 1% of Brompton’s business to 34% over the last 10 years.
The firm has just seen the tenth Brompton Junction store open in Tokyo. The new outlet the second in Japan, following Kobe which was the first Brompton Junction in the world, opening in 2011.
The shop will be home to an early Brompton with the frame number 245 which was built as part of the first 400 Bromptons manufactured in the early 1980s in London.
Brompton Bicycle founder Andrew Ritchie attended the opening reception of the store in Tokyo. He said: “I have had the good fortune over recent years to meet many of our Brompton dealers in Japan, and I have been overwhelmed by their enthusiasm for the bike. I’m now looking forward to the opening of Japan’s second Brompton Junction, this time, excitingly, in Tokyo itself, and as ever marked by enormous enthusiasm.
"Like the other Junctions around the world, the Tokyo Junction is bound to stimulate fresh interest in all things Brompton, and my hope is that it will lead many new customers, all over Japan, to join the Brompton community, and to share in the extraordinary fun of owning and using a Brompton.”
There are also Brompton Junction stores in London, Bangkok, Beijing, Milan, Hamburg, Shanghai, Amsterdam and Chengdu. There are plans to open more flagship Brompton Junction stores in selected cities across the world in the coming years.
We’ve more on Brompton on BikeBiz.com.