The nationwide Big Breeze Bike Ride is tackling the imbalance in numbers of women cycling nationwide, on the weekend of June 23rd and 24th.
British Cycling’s Breeze network was set up to address that gulf (three times as many men as women in the UK ride bikes, one in fifty women cycle once a week or more) and the Big Breeze Bike Ride is the latest part of its campaign, with local rides pitched at women.
Despite being shy of mentioning the two together, the Big Breeze Bike Ride take place during the British Cycling-supported Summer of Cycling.
“We’re calling on all regular cyclists to share their passion for bike riding and encourage their non-cycling female friends, wives and girlfriends to get involved," said Natalie Justice, British Cycling’s Breeze manager.
"We know how generous cyclists are and how they love to persuade others to get out there. Let’s get hundreds of women onto bikes on the weekend of June 23 and 24 2012. Any woman can get involved by simply planning their own fun bike ride with friends, family or colleagues using our easy facebook app.”
According to British Cycling research, nearly a million women would like to start riding a bike, but are put off by a lack of confidence and someone to ride with.
Double World Champion Laura Trott added: “I’ve cycled since I was a child and have always loved the freedom it’s given me to go places. Riding my bike helps keep me in shape all year round and tones my whole body. Unfortunately I’m currently in the minority because a lot of girls have a fear factor about cycling, but once you’ve tried it you’ll never look back.
"The Big Breeze Bike Ride is a great opportunity to get that confidence on two wheels, whilst having great fun with your friends. Girls – don’t miss out; make sure you get on your bike on 23/24 June.”
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