Brompton Bike Hire will be donating 5,000 memberships to Brompton’s Campaign for Movement for £1, with 15,000 free days of bike hire, worth nearly £200,000 to encourage society to consider cycling as the primary mode of transport across cities, ahead of Car Free Day 2019.
Will Butler-Adams OBE, CEO of Brompton, said: “95% of London’s population lives in areas which exceed the World Health Organisation (WHO) guidelines.
“The Government isn’t investing enough in cycling infrastructure to help solve not only pollution problems but our wider health and wellbeing. Cycling is the clear and obvious answer.
“We see this as a rallying cry to everybody to act now before it’s too late. If we work together, we can become a catalyst for change; creating healthier, happier cities that enable citizens, rather than hold them back.”
Brompton Bike Hire was set up in 2011 and has over 50 docks UK wide.
“We’ve been speaking to some of the world’s leading urban experts,” continued Butler-Adams. “We’ve heard many brilliant solutions and clever ideas which could transform the way we live.
“If we investigate the way we organise and move around our cities, we can start to find even more solutions. Using a shared bike service is a start, and hopefully will encourage those who don’t currently cycle to consider riding across our cities.”
The bike hire memberships are available to new members now live now through the Brompton Bike Hire app, available on a first-come, first-serve basis (T&Cs apply).
Prospective riders can redeem theirs by signing up to the service, passing the ID and credit check and entering the code ‘MoveFree’. They will then be able to select the membership and will be credited with three days of hire to the service.