Brompton bikes and accessories will be available for the first time to order and collect in 125 Halfords stores.
The core range will have its own branded display at 49 Halfords shops, with an extended range available from Halfords.com. The partnership means that customers will be able to physically test the bikes while in store and will be supported by Halfords colleagues who have been specially trained by the team from Brompton. The 49 shops will also have access to a further five Brompton models through click-and-collect, while Halfords is also offering the option to order and collect in a further 76 stores.
The range includes the new Brompton B75 folding bike, the company’s “most affordable model yet”, priced at £745, as well as the M3L and M6L, priced from £1,010 and £1,080 respectively. The partnership will also make Brompton bikes more accessible to employees of British businesses through Government tax-free cycling schemes.
Will Butler-Adams, CEO of Brompton, said: “We want to change the way people live in cities and we are making progress with close to 500,000 Bromptons being ridden across the world, but there is more we can do. We are teaming up with Halfords to help us reach a wider audience, to engage and inspire them to get back on a bike and remember the delight and freedom of cycling. The Halfords Group has the scale and ambition, with our support, to mobilise modal shift; to encourage people out from under the ground, out from their cars and back on to a bike to rediscover their city.”
Graham Stapleton, CEO of Halfords Group, said: “Partnering with an iconic British brand like Brompton seems a natural fit, given we share many of the same ambitions and values. More people are taking up cycling in cities, but we know more can, and should be done if we are to reap the benefits that cycling can unlock. Using our scale and ambition we can help Brompton’s mission of changing the way people live in cities, break down those barriers and encourage more commuters to get pedalling.”
The partnership between Halfords and Brompton was announced in October last year.