Bryton has announced a new addition to its expanding global sales network in the form of Paligap, which is now the official Bryton distributor for the UK market.
Bryton specialises in GPS enhanced consumer electronics for sports activities such as cycling, running, hiking and more. With the increasing awareness from healthier lifestyle, it has created electronics aids and web social community to support such lifestyles. The goal of the Bryton brand is to make sports activities fun and physically effective for its users, it said.
The new lines from the 2014 range, including the new Rider 60 GPS Cycle Computer, will be available for delivery in May 2014.
In 2013, Bryton started to sponsor and work with AG2R LA MONDIALE, UCI PRO team to improve its product quality and to deliver GPS bike computers that meet the needs of most cyclists. Currently, the team is using two Rider models: Rider 60 and Rider 21 for its day-to-day training. With the aid of Bryton Rider GPS cycling computers, Team AG2R LA MONDIALE pro cyclists have now remained in top three position of the UCI pro tour ranking, the brand said.
“As a global brand owner, it is important for us to work closely with the professional team and our local distributors across Europe and allow their feedbacks to flow directly into the development of our GPS cycling computers," said Wolf Lin, Bryton president. "This partnership with Paligap definitely will give Bryton the competitive edge in the UK market. We see this relationship as an ideal match for both Bryton and Paligap. With Bryton’s innovation and the aid of Paligap in the UK market, Bryton is now elevating our brand to the next level."
David Lane, Paligap MD, added: “Paligap is known for working with only “Best in Class” products and the opportunity to work with the Cycle specific channels with our own sales and management team, led us towards continuing to ensure that Bryton retains its place as one of the best GPS Cycle Computers in the UK. Working with Bryton is an exciting opportunity for Paligap, we are looking forward to working with an innovative Cycling Computer Led Company. We aim to firmly establish the brand as a force in the UK with the current range of products.
"The GPS market is a growing area with many options available to the consumer including smart phones we are confident Bryton will offer something unique and with Pro Team support with AG2R the product is on the pro peleton.”
For all dealer enquiries please contact Paligap on 01454 313116 or firstname.lastname@example.org