Buff will celebrate 20 years in business with a fresh logo, set to appear on its products and point-of-sale from August 1st this year.
A Buff statement on the switch reads: "The world isn’t flat. It has irregular and uneven planes. Its forms are in perpetual motion. The changes are natural. Changes stemming from its own evolution. Changes that drove Buff to rise to new heights. And after 20 years, Buff too has evolved. Like all things in evolution, this will take time, but gradually, and probably before you know it, the evolution will feel like it’s always been that way and you will barely remember what came before."
For more on Buff’s new products and other products found under the UK distribution arm Buffera, see Bikebiz’s round up of CoreBike.