12.5k Euros up for grabs for cycle promotion projects

For the fourth consecutive year, Shimano Europe is organising the Shimano Cycling Concept Award, a pan-European search for the most innovative ideas to stimulate bicycle usage. Started as an alternative way of spending Shimano Europe's Christmas card budget, the SCCA has been a success in stimulating ideas to promote cycling. This year, entries will be welcomed from all parts of the cycling world, from hard-core mountain biking projects through to nut-cutlets-beards-and-sandals projects
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Shimano Europe will accept any ideas or projects that would increase bicycling usage.

Entries will be accepted from cycle commuting projects, grass-roots race schemes, through to hard core MTB projects.

The only condition is that the winning project should be carried out within one year of the award ceremony. The winner will be supported financially by Shimano in establishing the project with a pot of 12 500 Euros.

The idea can be described in text, drawings, photographs or any other medium. The best entries from previous years have been those that set out action plans, show how and when the money will be spent, list the total budget and include a summary of no more than 500 words.

As in previous years, the jury will consist of three journalists: Jack Oortwijn (Bike Europe, www.bike-eu.com), Carlton Reid (BicycleBusiness, www.bikebiz.com) and Michael Bollschweiler (Radmarkt, www.radmarkt.de) as well as Frank Peiffer of Shimano Europe.

The winning idea will be picked by the beginning of February 2004.

Ideas need to be submitted - in English - by December 31st 2003 to:

Harald Troost

Shimano Europe

Industrieweg 24

8071 CT Nunspeet

The Netherlands


PAST WINNERS

The 2003 Shimano Cycling Concept Award was won by the Belgian environmental organisation Bond Beter Leefmilieu Vlaanderen (BBLV) and its "Shopping with the Bicycle" project. BBLV's project involves keeping track of shoppers who arrive at shops on bicycles. This bicycle usage is monitored by participating retail outlets, which distribute "shop by bike" cards to interested individuals. Every time a customer arrives at the participating shop on a bicycle, the customer gets a stamp on the card. When this card is full, it is handed over to the shop and goes into a prize draw. This project has already had a lot of success, stimulated by the Shimano Cycling Concept Award. http://www.bondbeterleefmilieu.be

The 2002 SCCA went to "A bike for a month" project from Pro Velo, a Belgian non-profit organisation.

http://www.provelo.org

In 2001, the Scottish Cycling Development Project won the first edition of SCCA with a package of pro-cycling measures for schools.

http://www.scottishcycling.org

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