21st September is World Car-Free Day - BikeBiz

21st September is World Car-Free Day

Should or shouldn't the bike trade get behind this day of action? 'Tis up to individual companies and IBDs but even if you feel it's a wacky, Utopian, sandals-and-tofu kind of idea, check out the Canadian Adbusters website for inspirational pro-bike images (and advice on how to produce winning ads)
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Adbusters is said to be "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."

Adbusters Media Foundation, based in Vancouver, British Columbia, Canada, publishes Adbusters magazine (85 000 subscribers) and a website and operates an advocacy advertising agency. It's a not-for-profit organisation.

"Our aim is to topple existing power structures and forge a major shift in the way we will live in the 21st century."

Hmm. Nice.

Adbusters like bikes. Root around the Adbusters website for pro-bike posters and images. On Car Free Day how about tagging cars with the Adbusters spoof parking tickets? These are high-quality PDFs, available for free download. They're pink and are said to emanate from the 'Department of Motor Vehicles'. Motorists are fined $17 000 each for using a form of transport that "incurs economic costs on the city which have not been included in the retail price."

Such as?

"Time wasted in gridlock...Ozone depletion...Noise pollution...Smog-related health problems...Hindering bicycle and pedestrian activities."

The fine can be paid "by switching to another mode of transport such as public transit or bicycle..."


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