Mercury Events and Immediate Media have today confirmed a joint venture partnership to launch the National Triathlon Show at Lee Valley VeloPark in the Queen Elizabeth Olympic Park on April 9th to 10th 2016.
Immediate Media’s 220 Triathlon will support the show as key media partner at the show, boasting a venue that has the Lee Valley VeloPark track, the one mile closed road cycling circuit, miles of off-road MTB trails and the BMX track.
Triathlon is one of the UK’s fastest growing sports. The number of participants in 2015 is expected to top 150,000; a 60% increase over the last five years. The National Triathlon Show is expected to attract 10,000 visitors with over 100 exhibitors.
“We will create an unrivalled experience for triathletes – packed with exclusive content and a brilliant trialling and buying opportunity they will not find anywhere else,” said Matt Miller, Mercury Events MD. “The National Triathlon Show will be a destination event to buy for the 2016 season; all our exhibitors and sponsors can expect excellent return on investment."
Steven Seaton, MD of Immediate Media’s portfolio of sports titles, added: “Mercury Events has a superb reputation for delivering shows that unite and add major value to their markets. We are extremely pleased to have secured them as a JV partner and look forward to announcing a series of other leading brand and media partners for the show very soon.”
As well as tapping into the sport’s core support, the show is looking to act as a gateway to triathlon for the thousands considering participating in 2016 and beyond.
Helen Webster, Editor of 220 Triathlon, added: “Our readers and subscribers want a dedicated annual show of true scale and quality. Both the timing of the show – announcing the start of the season – and the location at Lee Valley VeloPark are perfect. We’re proud of 220’s position as a premium and highly-valued resource; I have no doubt the National Triathlon Show will match our audience’s high expectations.”
Immediate Media says 220 Triathlon’s ABC circulation is 25,068 of which annual subscriptions are 15,573.