25-year old Hot Wheels wins Center Parcs deal - BikeBiz

25-year old Hot Wheels wins Center Parcs deal

This is the birthday cake supplied to the family partnership by NatWest bank. Ah, bless. No news on whether Hot Wheels' staff scoffed the lot to celebrate the contract to supply Center Parcs with bespoke Mongoose MTBs.
Publish date:

Hot Wheels has worked in partnership with Center Parcs and Pacific Cycle of the US – the Mongoose brand owner – to develop Center Parcs-specific bikes.

The new Mongoose Center Parcs bikes are based on the 2007 range of bikes available to UK IBDs. They have been modified to meet the specific requirements of the Center Parcs rental operation, including lights and racks and components chosen for their durability and reliability.

Hot Wheels big cheese Russell Merry said:

“We hope the new Mongoose bikes will be well received by Center Parcs guests and that will lead to an even more positive holiday experience overall."

Center Parcs will take delivery of the first batch of bikes in September. The previous bike contract holder was Dawes.

Jane Baxter, category buyer at Center Parcs, said:

“Cycling is at the very heart of the Center Parcs' experience and therefore choosing the right brand, specification and supplier is a decision not taken lightly. During the tender process Hot Wheels demonstrated an ability to understand our operational requirements and were proactive in their approach to problem solving.”

Hot Wheels celebrates its 25th anniversary on August 10th. The family partnership expects to sell in excess of 60,000 bikes in 2006/7 model year.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018