2pure has announced a partnership with Moustache Bikes.
The Moustache range, which is exclusively Bosch powered, is a structured collection to cover different riding needs, including urban, all road, road fitness, mountain bike and kids’ bikes.
The distribution business will work with the e-bike brand to develop and build in the UK market.
2pure managing director George Bowie said: “Moustache represent style, quality and innovation.
“They are a brand and team which closely align with our core values.
“I couldn’t be more delighted to have been chosen to work with their team and represent Moustache, offering their range of e-bikes to our customers.
“We see the innovation of e-bikes to be an integral part of developing the cycling industry and look forward to providing a dynamic range of e-bikes to our dealers.”
Moustache co-founder Greg Sand added: “Today Moustache has become a leading brand on the e-bike premium segment, with 50 per cent of our business in France and 50 per cent all over the world.
“The UK is clearly identified as a growing market, therefore we have decided to reinforce our actions with a stronger organization, able to cover the whole UK in term of business but also technical support.
“I am glad to start this new step with George and the 2pure guys!
“It was crucial for us to find a team sharing our values, understanding the brand and its added value.”