Ibis has named Scottish distributor 2Pure as its new partner for the UK market.
With the move 2Pure will become the UK's source for the Ibis Mojo - recently named "Best Full Suspension Mountain Bike" by the consumer review site MTBR.com for the third year running, as well as the the innovative Tranny hardtail, Silk SL road bike, Hakkalügi cyclocross bike, and the yet to be released Mojo HD.
According to Ibis president, Tom Morgan: "2Pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. But it was their small hardworking team - much like Ibis - that sealed the deal."
2pure director, George Bowie, added: "Och aye, sure we love the bikes, but it was Tom's animal magnetism that drove us to pursue Ibis. I haven't wanted anything like that since that last Demi Moore movie."
2pure will debut the Ibis line at the London Cycle Show, starting this Thursday (Oct 8th) and lasting until October 11th.