2pure wins Eddy Merckx European Distributor Award

Distributor picks up prize two years after taking on the brand
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2pure has been presented with the European Distributor Awards for Eddy Merckx Cycles.

Eddy Merckx CEO Rob Beset handed over the award to 2pure boss George Bowie and senior brand manager Mark Downie at Taipei Cycle Show. The show saw Rolf Singenberger preview the brand's 2017 collection. 

"Being part of the success of Eddy Merckx is exciting – our teams work well together and we all share the common desire to deliver bikes to market that can carry the famous name of Eddy," said Downie. "We are honoured we can be part of this amazing period in the brands development and we look forward to a great year in MY17. We are inspired by what they are doing."

2pure MD George Bowie added: "The new team at Eddy Merckx Cycles are showing their commitment to ensuring the brand is positioned in it’s rightful place in the global market. It’s great to be part of the journey and we appreciate the partnership."

Dealers can contact 2pure about Eddy Merkcx Cycles via trade@2pure.co.uk or 0844 811 2001.

2pure picked up distribution for the brand in 2014.

(L-R) Mark Downie, George Bowie and Rob Beset at Taipei Cycle Show 2016.

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