BikeBiz Bicycle and cycling retail news
A winner has been announced for the light-hearted competition organised by the team behind 2TOMS Butt Shield at the 2017 Bike Place Show.
The funny caption competition was held over the course of the show to promote 2TOMS’ silicone saddle sore prevention cream.
Justin at Boutique de Velo fought off steep competition and won with the phrase ‘Crackin’ stuff’. He will receive a box of Butt Shield and a box of Stink-Free Spray as a reward for his witty contribution.
Jane Wood of 2TOMS UK commented: “The show was cleanly laid out with plenty of space for exhibitors and visitors. We had a good mix of quality attendees at our stand; it was fun and upbeat in a relaxed environment. We had a proactive show and will definitely mark it in the calendar for next year!”
