BikeBiz Bicycle and cycling retail news
"Momentum and preparation leading up to the OutDoor Demo resulted in a phenomenal first day," said Lance Camisasca Interbike’s show director.
"The sunny, 75-degree weather didn’t hurt either. With the improvements to the booth expo area and so many new and returning exhibitors and sponsors, we were confident this year’s Demo would surpass numbers from last year. Our goal is to provide attendees with an opportunity to test the latest gear on realistic and high-quality trails and courses. We felt that this year’s Outdoor Demo accomplished that."
Located again in Bootleg Canyon, the Outdoor Demo’s booth expo area was relocated approximately 350 yards to the west in an area improved with new landscaping.
"OutDoor Demo is one of the only places we can get to know the newest products as well as we would like," said Darrell Blankenship, an IBD from El Paso, Texas.
"The demo lets us get beyond just ordering from the catalogue and gives us the opportunity to really put these products to the test."
The indoor portion of the show, runs Wednesday through Friday, September 26-28th at the Sands Convention Center in Las Vegas.
