Hookit Products has now taken on stock of in-house designed 35 Bikes components and spares.
Developed in order to combat the direct to consumer labels selling at prices below what distributors can currently offer, the 35 Bikes brand will offer dealers "a good margin", says Hookit.
Hookit's Oliver Green told BikeBiz: "35 bikes was created to help our dealers combat the ever increasing direct to consumer market. We source products that allow dealers to offer prices close to what consumers would be paying online through direct to consumer vendors, and without having to scrimp on quality. Most importantly we add in a good margin for the dealers in the process."
Products currently available include both sintered and organic brake pads for key brakes currently on the market and the range will continue to grow throughout 2015. Hookit will also offer three different size of rotor, 160mm 180mm and 203mm in both fixed and floating variations.
The products have been tested at the highest level of downhill, cross cuntry and enduro racing.
For trade prices, contact Hookit on firstname.lastname@example.org