7mesh Apparel has appointed John Zopfi to the newly-created position of general manager, EMEA.
Zopfi has over two decades of experience in the outdoor apparel business and his career has included nearly a decade with Patagonia, working as a consultant, and most recently with Gore Apparel.
Tyler Jordan, 7mesh CEO, said: “John’s experience building and leading commercial teams makes him the ideal candidate to support the growth of our European business.”
Zopfi will work from his base in the Netherlands in the position, starting 1st December.
He said: “When I first saw the 7mesh brand I was very impressed with the way it proved that functionality, quality, fit, and beauty can go together.
“It's pure, inclusive, and not bound by convention. I can’t wait to help more riders find and enjoy adventures in 7mesh apparel.”