ABUS sponsors Paris-Roubaix one-day classic - BikeBiz

ABUS sponsors Paris-Roubaix one-day classic

German locks-to-helmets brand becomes one of the sponsors the cobbled classic.
Author:
Publish date:
1-tec-tical.jpg

ABUS of Germany has signed a two-year deal to become one of the official partners of the Paris-Roubaix cobbled classic.

The locks-to-helmets brand will have an advertising presence along the race route and inside the Roubaix velodrome, where the race finishes.

ABUS is helmet supplier to the BORA-Argon 18 pro team, and will be making available a Paris-Roubaix edition of its premium racing helmet, the Tec-Tical Pro v.2.

Christian Rothe, a member of ABUS’s management team, said: “As a well-established brand, we’re naturally excited about working with the renowned Paris-Roubaix race. Our involvement and the corresponding media presence will help us achieve our branding objectives by enhancing the emotional appeal and internationalisation of the ABUS brand.”

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Monday 10th September 2018

Specialized_Logo_Red promo

Rider Care Representative

Specialized UK Ltd I Chessington, Surrey I Salary: Competitive DOE I Date Published Monday 3rd September 2018