Accell to acquire SBS of US

Accell Group N.V. of the Netherlands has announced it is in talks on the acquisition of all outstanding shares in Seattle Bike Supply Inc., a major US distribution company based in, er Seattle.
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SBS has an annual turnover of $36 million.

SBS is active in the middle and higher segments of the market for sports bicycles, bicycle parts and accessories, said a statement from Accell.

"The company has a strong distribution network, which supplies the majority of the specialist bicycle stores in the United States and Canada. With its ‘Redline’ brand, SBS is the world market leader in the BMX segment, a key segment in North America and Australia. Accell expects to complete the acquisition in the near future and will finance it from its own resources."

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