BMX specialist Scoop is now the exclusive UK distributor for wheel label Alienation.
Mason Smith, Scoop MD told BikeBiz: "We are please to have the Alienation brand back in our stable again and look to do more sponsorship in the race and freestyle scene, and look to make it the number one rim BMX brand for the UK.
"This year Scoop Alienation will be teaming up with the Pure Bicycles BMX race team and will be a 2015 official sponsor for rims and accessories.
"Alienation has always had their roots strongly planted in the race market and offer some great race rims and now with their TCS rims they will hopefully release the Tubeless compatible tyres this year to go with the tubeless rims already available. I think they're one of the first BMX companies to be pushing this technology."