All UK SRAM distribution moves to Fisher Outdoor - BikeBiz

All UK SRAM distribution moves to Fisher Outdoor

Herts firm becomes only UK distributor for SRAM
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SRAM has moved all its brands to one distributor after several years of distributing its products in the UK via Fisher and Saddleback

As of July 1st 2011 Fisher Outdoor Leisure will represent all SRAM brands in the aftermarket channel for the UK. Any existing Zipp orders at Saddleback will be fulfilled, SRAM says.

All future service and warranty requests for any of the SRAM brands (SRAM, RockShox, Avid, Truvativ and Zipp) should be directed to the SRAM Technical Centre, with sales enquiries directed to Fisher Outdoor on 01727 798340 or via Fisher regional sales managers.

“Fisher Outdoor is a key partner for our after market business goals in the UK,” commented SRAM European aftermarket Manager Ian Young. “The investments they have made with us to promote our brands and establish a high level of service have been very successful in recent years. We wish all at Saddleback success for the future and I would like to thank them for their support over the past years.”

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