Zyro's in-house brand Altura has named its new Mayhem jacket as one its most successful products in the history of the brand.
Altura coupled the Mayhem launch with a short promo video (on Vimeo and Facebook) created by Sam Needham which garnered 18,000 hits overnight (now at over 52,000 views).
Zyro told BikeBiz that the Mayhem jacket (SRP £99.99) was its most successful product launch for several years, sitting just outside its top three best selling and well established waterproof jackets – the Night Vision Evo, Night Vision and Pocket Rocket.
The Mayhem jacket was launched in September as part of the Autumn/Winter 2012 collection.
You can watch the film in question below.