Altura says Mayhem jacket is its most successful launch in years

Sam Needham-produced promo video helped Zyro's in-house brand in recent success
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Zyro's in-house brand Altura has named its new Mayhem jacket as one its most successful products in the history of the brand.

Altura coupled the Mayhem launch with a short promo video (on Vimeo and Facebook) created by Sam Needham which garnered 18,000 hits overnight (now at over 52,000 views).

Zyro told BikeBiz that the Mayhem jacket (SRP £99.99) was its most successful product launch for several years, sitting just outside its top three best selling and well established waterproof jackets – the Night Vision Evo, Night Vision and Pocket Rocket.

The Mayhem jacket was launched in September as part of the Autumn/Winter 2012 collection.

You can watch the film in question below.

From Fell To Forest from Sam Needham on Vimeo.

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