Altura spring summer 2015 collection launches into stores

Apparel range will be hitting retailers imminently
Publish date:

Altura's new spring/summer 2015 collection is hitting stores now.

The fresh range is being backed with a comprehensive collection of assets for promotion in the market. Retailers have access to a full range of POS, catalogues, photography and videos, as well as the Altura website having been updated with new imagery for the coming season to assist retailers in promoting the range in their store.

Altura will be using all these assets in a comprehensive campaign that will run throughout the season, designed to drive consumers to retailers.

The new line-up includes a refreshed Podium Jersey, pitched as offering superior thermal regulation through Altura's own high wick fabrics, with enhanced moisture management to keep riders dry, and strategically placed Draft Venting that captures ride draft to provide engineered body cooling performance. It uses COLDBLACK from Schoeller Technologies to provide UVA and UVB protection to reduce the absorption of sunlight and therefore heat build-up, keeping riders cool, dry and comfortable.

Saddle comfort is delivered through Altura's ProGel Bibshorts that provide anatomically engineered gel inserts to offer ischium support in a flexible moulded pad for enhanced comfort, keeping cyclists in the saddle longer.

View the full spring summer 2015 range on the new Altura website Or take a look at the promo show reel below.

Image placeholder title
Image placeholder title
Image placeholder title

Featured Jobs

saddleback promo

Social media/marketing

Saddleback Ltd I Yate, Bristol I Salary dependent on experience I Date Published Friday 8th February 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019