BikeBiz Bicycle and cycling retail news
The growing popularity of triathlon has led to the formation of a trade association to protect its interests in the US, according to Bicycle Retailer.
Triathlon America includes Triathlete and Inside Triathlon publisher Competitor Group, publisher of Lava magazine and owner of the Ironman and 70.3 races World Triathlon Corporation, as well as race directors and product suppliers like Orbea, TYR and Sports Multiplied.
As well as encouraging increased participation in the sport, the group will also provide educational programmes to advocate triathlon.
Triathlon America’s role may also include working with rule-making organisations to ensure race equipment is sticking to the rules at the pre-production stage.
www.triathlon-america.com
